When Insane Clown Posse (ICP) emerged from the darkness surrounding Detroit’s underground music scene in the early 90s, the world had yet to imagine the impact that the hardcore hip-hop style spawned by these two artists — Violent J and Shaggy 2 Dope — would bring to bear on mainstream music. Shunned by mainstream music players like MTV and castigated in the media, banned from radio airwaves and yanked from the shelves of “conventional” retail outlets, ICP was dealt a hand that seemed destined for swift and certain failure. Instead, the duo amassed a following of millions of fans endearingly called “Juggalos” and smashed through the ceiling of music industry expectation.
Today they have become a worldwide phenomenon selling albums all over the globe, amassing millions of hits as well as SNL parodies for their music videos and infomercials on youtube, and put on the infamous annual Gathering of the Juggalos. Year after year the event is covered by mainstream media all over the nation and coming up on their 12th Annual Gathering of the Juggalos this year in 2011 it is no different. To outsiders it is a spectacular movement which causes shock and horror, but to the Juggalos and Juggalettes of the world it is home.